A proven program to help you
stop being busy, and
start being valuable


Use these tested, step-by-step techniques to focus your attention and amplify your time.

Focus is like a superpower. Whether you’re learning something new, going for a promotion, or want to write a book—you need to harness the power of focus. Once you do, you’ll achieve extraordinary results.

Here’s How You Work Now

You’re probably being pulled in a thousand different directions all day. You’re expected to return emails promptly, attend meetings that are a waste of time, and basically do busywork all day long.

On top of that, you’re constantly connected because that’s how the modern office works.

As a result, you do a lot of “work,” but you know you’re not adding as much value as you could.

These are the table stakes. You have to do this to play the game, but it’s not going to help you win—they’re not going to help you do anything extraordinary.

I’m more proactive, less responsive. I’m less anxious. I’ve thought things through. Because I’m on top of things I feel more confident.

Jeroen E., The Art of Focus Graduate

Yet, some people regularly accomplish extraordinary valuable work every day. This may sound like a dream, but it’s not.

It’s not about Getting Things Done: Those types of systems are about being good at tasks.

But being a Taskmaster isn’t going to cut it anymore. In today’s world, you must do hard things that create value.

In other words, you must work deeply on stuff that matters. Stuff that you can be proud of five, ten or twenty years later, rather than busywork that will barely matter a week from now. Things like: starting and finishing a six-month long creative project; learning a new skill or subject that will serve you for your entire career; writing a book, white paper or research paper; or reading a technical document from cover to cover.

People who accomplish extraordinary results don’t just react to what the day offers: They proactively attack their schedule, and they deliberately structure their time. They don’t let others drive their agenda and sap all their energy. They aren’t in useless meetings all day or constantly chatting on their inter-office messenger (or worse, social media).

I know, it’s daunting. You feel a little helpless. But I want to help you get there.

I checked with my boss, and he noticed a huge difference in the quality of work I delivered.

Steve E., The Art of Focus Graduate

How about multitasking for efficiency?
It might seem like the modern white-collar environment is totally not conducive to getting work done.

You’re right, it isn’t.

Most people solve this by multitasking: Trying to do a bunch of things at one time.

But multitasking doesn’t work. At all. In fact, multitasking is not even real. You can’t do two cognitively-demanding tasks at once; your brain switches between them rapidly.

As the famous psychologist Daniel Kahneman puts it, “It is the mark of effortful activities that they interfere with each other.”

But even if multitasking is not technically real, we can still effectively do it, can’t we?

Well, a bunch of researchers studied that at Stanford. They wanted to figure out how multitaskers did it. How come young people can check their phone, listen to their music, and do their homework at the same time?

What do you think they found?

They found that not only was Kahneman right, but that so-called multitaskers get worse at it over time!

Fragmenting your attention doesn’t work.

That’s why you need to learn how to focus on one thing at a time. With the march of technology, open offices, and endless bureaucracy, this is getting harder and harder. Some people have decided it’s just impossible.

But it’s not impossible. It’s just hard. You need to figure out the right approach.

More than helping me get more things done, it gives me the confidence to keep working on the items I feel are truly strategically important when I can hear fire alarms going off all around me. The Art of Focus is making me more proactive and less reactive. It is much less stressful and lots more fun that way!

Mike, The Art of Focus Graduate

Why Focusing is Hard
Focus is like a muscle. And if you’re like most people, your focus muscles have gotten weak due to multitasking, web-surfing, and busy work.

Focusing on one thing means putting other things aside. It means not waiting until the last-second to do an important project or read an difficult paper, using the last-minute crunch to force you to focus.

To accomplish something great you need to focus each and every day. More than that, you need strategies to protect your time and energy.

The Art of Focus has helped me because it shows a feasible process, not just the ideas but the process to increase my focus capacity.

Sergi P., The Art of Focus Graduate

What is The Art of Focus?

The Art of Focus is the art of accomplishing difficult things by learning to put all your attention on one thing at a time. Accomplishing the extraordinary involves:

1. Deciding where and how you can create real value professionally, and putting other things aside.

2. Proactively managing the type of work you spend the majority of your time on.

3. Figuring out effective ways to plan and use your time.

4. Implementing actual strategies to get people to leave you alone (and not mind doing so).

5. Creating the right environment so you can focus.

And I’m going to teach you how to start focusing so you can accomplish things you never thought possible — getting a promotion, writing a book, learning something difficult. All of it.

The fact that I am ACCOUNTABLE with the ART OF FOCUS, this is the difference!

Michel V., The Art of Focus Graduate



Hi, I’m Shane Parrish

You might know me as the author of Farnam Street, a website with over 500,000 monthly readers. Or you might have seen me in Forbes or the Wall Street Journal.

When I started my career, I didn’t know anything about how focus enables you to get amazing results.

In fact, I couldn’t concentrate for more than 5 minutes at a time on one task without being interrupted by something … email, phone calls, texts, Facebook.

I was so busy that I thought I was super productive. All the people around me were busy too.

But they weren’t doing anything that was valuable. That’s when it hit me. Neither was I.

You know that feeling you get when you look at your life and know you’re capable of doing so much more?

For years I struggled to develop a system that allowed me to do more. I worked harder and longer than anyone but the results weren’t coming. It was incredibly frustrating and draining.

In fact, I made every mistake: I said yes to everything. I checked email constantly. I worked past 10 p.m. on most nights, and I worked six days a week.

I focused on the wrong things. I focused on things that didn’t move the needle.

In a fit of frustration, I went googling and got lost in the sea of conflicting advice.

How did the most successful people get more done than me? They certainly didn’t work harder than me. As I’d come to learn, they did work smarter than me.

Through careful observation of the most successful people and trial-and-error, I learned how to use focus to do things that other people thought impossible.

It didn’t take long before people started coming to me and asking me how I was doing so much and working less. They wanted my help.

That was all the motivation I needed to go deeper.

I started studying the most successful people in history and identifying how they achieved incredible success.

What I learned helped me refine my own system, which I’ve used to launch one of the top websites in the world, helping millions of people gain daily insights.

And I’m ready to show you how you can use The Art of Focus to move the needle in your life.

Inside the Art of Focus

The Art of Focus is an organized set of videos and interviews. All recorded, fully transcribed, and downloadable so you can access it anywhere, anytime.

To make sure you stay on track, I’ve also included the process that helped me get from theory to practice.

What You'll Learn in The Art of Focus

+ The different kinds of work

+ How to visualize your energy and more importantly, how to make sure you’re not wasting it

+ How to manage your time better, including habits and the impact of your physical environment

+ The exact framework I use to focus on meaningful work and spend less time “tasking”

+ The #1 mistake people make that virtually ensures they’ll never be successful at implementing focus (and how to avoid it)

+ The role rituals play

+ How to ensure you have time for the things that move the needle

+ A surprising technique that will help you build your focus muscles and keep you on track

+ Student-tested strategies to start today

+ Advanced strategies to go even deeper into “focus mode”

Oh and Another Thing

There are two bonus interviews, packed with advanced strategies and proven tactics. You won’t find this material anywhere else. 

I reached out to two people I know: NFL Exec Michael Lombardi and Best-Selling author Cal Newport.

Mike has won two Super Bowls, one with Bill Walsh and one with Bill Belichick. Belichick, the winningest coach in the NFL and perhaps the best coach ever, said of Lombardi “He’s one of the smartest people I’ve worked with.”

Cal is one of the most productive people I know: He’s a theoretical computer scientist who literally “wrote the book” on doing focused work.

I recorded private interviews with both of them, which you’ll have access to, along with a full transcript for reading and review.

Combining Cal’s ideas, Mike’s behind the scenes look at how focus drives Super Bowl winning NFL teams, and the strategies I cover in The Art of Focus, you START focusing … on the right problems. The rest will be up to you.

You could charge thousands of dollars for this material, and it would be worth every penny.

Helena, The Art of Focus Graduate

Join Us

To build the kind of career and life you want, it’s going to take a lot of focused discipline. This won’t happen by accident, and it’s honestly not easy. But it is doable with an intelligent approach.

When you work towards mastering the Art of Focus, you’ll create a massive advantage over the people you work with and compete against, one that’ll be hard to catch up to. They’ll be busy emailing and chatting while you do stuff that matters. And, better yet, the advantages compound.

I think you’ll find that creating meaningful, lasting work is a way of life you won’t ever want to leave behind.

Get Instant Access for $79

If you have any questions or concerns about the course, email us.